Let us start a growth path dedicated to those resources who work in the store, composed on important steps, in order to deepen the specialized and the transversal skills. Brums Retail Academy is born, a growth to give an appropriate background to the whole Brums chain in order to excel and to make the difference in the current retail scene. It is where the expression ‘Being Brums’ takes shape, where the brand values are mirrored and where the right knowledge devolves on through a journey where every element is explored: from the product, to the store and to the team management, going through communication, direct marketing and visual merchandising.
As in a real university, Brums Retail Academy consists of several training methods and teaching modules which make use of different tools and of complementary learning techniques:
during dedicated events
‘on field’ directly in store
through a specific portal called e-learning
‘Brums Retail Academy is born in order to give constant training to our resources and to improve customers’ shopping experience inside our stores, offering a sales service subject to brand values - Mrs. Carola Prevosti, General Director of Preca Brummel S.p.A, which is the owner business of Brums brand, declared - we have relied on Cavalieri Retailing due to their experience in the retail field and we believe in this project a lot, in order to face the present and the future at the best’! ‘