Brums launches the new advertising campaign #whenyoufeel, thought and created by the K48 Production Company and by the Director Leone Balduzzi. Therefore, the adv shows as the brand, which has been on the Market beyond 60 years, is always close to children, from the moment of born to their adolescence, in every part of their days and in every mood. Happy, brave, shy, adventurous and in love are the adjectives which describe the claim and which not only express the different and the exciting stages of life of our children, but also the four important Brums values: loving, refined, reassuring and a partner for life.
New communication strategy is multichannel and is able to interface to different circuits: TV, press, the Web, Social Networks and cinema.
"After a long time we come back on tv and we do it with an emotional brand advertising spot which aims to convey our inspiring principles and our collection distinguishing marks - Mrs. Carola Prevosti, Preca Brummel S.p.A. General Director, declared - Since 1955 we have been close to mums trying to meet their children needs with quality clothes and style that are the ideal solution in every day moment and in every experience. We have specially chosen a kind of creativity based on the emotions in order to let understand the passion we put in our work."