Let us start a growth path dedicated to those resources who work in the store, composed on important steps, in order to deepen the specialized and the transversal skills. Brums Retail Academy is born, a growth to give an appropriate background to the whole Brums chain in order to excel and to make the difference in the current retail scene. It is where the expression ‘Being Brums’ takes shape, where the brand values are mirrored and where the right knowledge devolves on through a journey where every element is explored: from the product, to the store and to the team management, going through communication, direct marketing and visual merchandising.
As in a real university, Brums Retail Academy consists of several training methods and teaching modules which make use of different tools and of complementary learning techniques:
during dedicated events
‘on field’ directly in store
through a specific portal called e-learning
‘Brums Retail Academy is born in order to give constant training to our resources and to improve customers’ shopping experience inside our stores, offering a sales service subject to brand values - Mrs. Carola Prevosti, General Director of Preca Brummel S.p.A, which is the owner business of Brums brand, declared - we have relied on Cavalieri Retailing due to their experience in the retail field and we believe in this project a lot, in order to face the present and the future at the best’! ‘
Brums launches the new advertising campaign #whenyoufeel, thought and created by the K48 Production Company and by the Director Leone Balduzzi. Therefore, the adv shows as the brand, which has been on the Market beyond 60 years, is always close to children, from the moment of born to their adolescence, in every part of their days and in every mood. Happy, brave, shy, adventurous and in love are the adjectives which describe the claim and which not only express the different and the exciting stages of life of our children, but also the four important Brums values: loving, refined, reassuring and a partner for life.
New communication strategy is multichannel and is able to interface to different circuits: TV, press, the Web, Social Networks and cinema.
"After a long time we come back on tv and we do it with an emotional brand advertising spot which aims to convey our inspiring principles and our collection distinguishing marks - Mrs. Carola Prevosti, Preca Brummel S.p.A. General Director, declared - Since 1955 we have been close to mums trying to meet their children needs with quality clothes and style that are the ideal solution in every day moment and in every experience. We have specially chosen a kind of creativity based on the emotions in order to let understand the passion we put in our work."
"This collection reflects the moment the brand is living" - says Carola Prevosti, Preca Brummel General Manager. "Our offer has always been wide and cross, providing mums with the proper dressing solution for every day and every situation, but our core occasion has always been the formal collection. SS16 sales of the most elegant garments has been highly positive, therefore we have decided to increase this offer. This decision goes in the direction of the upcoming projects which have the aim of increase our market share."
Disney Italy presented the open air exhibition "Mickey Mouse and Italy" to celebrate the historical relationship between the character and our Country. From the 22nd April to the 15th May, 22 statues, designed by famous italian design brands, will decorate the Triennale garden. The exhibition will end with a charity auction to raise funds to the benefit of Abio Onlus to realise dedicated spaces to children in hospitals.
Confort, fun and unique. The three children's armchairs by Brums, designed by Luca Boffi, are the officla debut of Brums at the Salone del Mobile. In two dimensions, small (50x45x35 cm) for 0-3 years and big (78x60x54 cm) for 3-12 years, the armchairs are made of safe polyurethane and MDF structure to be functional and confy at the same time. The outside fabric is in piquet cotton in three different all-over patterns.