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Target: kids and teenager from 8 to 16 years.
Positioning: medium-high.
Fashion content: funny, colorful and gritty, the total look designed by PRECA BRUMMEL for SUOMY is ideal for the young motorbike fans who identify themselves with their idols.
The proposals consist of a complete and mixable offer; the embroidered and printed t-shirts go together with the sweaters, the jeans and jackets like the ones the pilots wear.
It’s a terrific fashion offer for an international brand that counts on PRECA BRUMMEL experience to produce and market its first children’s line.
Distinctive features: The graphics full of very technical details and the use of colors underline the passion for racing-motorbikes to a world that is unique, modern and sparkling, in perfect harmony between comfort and grittiness.
Distribution: 201 single brand shops in Italy.
www.suomy.com
Other Preca Brummel brands specialising in children’s wear are: Brums; Mek; Bimbus. |
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Italiano
