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MEK
Target: children from 2-16 years.
Positioning: medium.
Fashion content: items studied for colour themes, easily co-ordinated with an eye towards the latest fashion trends and the use of high quality fabrics.
Distinctive features: specialized background, co-ordinates, large assortment, and marketing aimed at brand awareness.
Distribution: 600 multi-brand shops in addition to 24 Happening stores.
The first BRUMS MEK shop opened in Legnano (MI) in 2003.
To find out more about Mek yout community visit the site:
www.mekcommunity.com
Other Preca Brummel brands specialising in children’s wear are: Brums; Bimbus;
Suomy. |
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Italiano
