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MEK
Target: children from 2-16 years.
Positioning: medium.
Fashion content: items studied for colour themes, easily co-ordinated with an eye towards the latest fashion trends and the use of high quality fabrics.
Distinctive features: specialized background, co-ordinates, large assortment, and marketing aimed at brand awareness.
Distribution: 600 multi-brand shops in addition to 24 Happening stores.
The first BRUMS MEK shop opened in Legnano (MI) in 2003.
The
New Mek Spring Summer
Other Preca Brummel brands specialising in children’s wear are: Brums; Bimbus;
Suomy. |
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Italiano
