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BRUMS
Target: mothers from 25-44 years.
Positioning: medium-high.
Fashion content: large range in the latest fashions: Maternity, New-born (0-18 months), Baby (6-24 months) Toddler (2-6 years), Junior (6-16 years); as well as accessories including swimwear, hats, underwear, and school smocks.
Distinctive features: each line is characterized by elements reflecting the latest trends in fashion.
Distribution: franchised shops and multi-brand shops on the national and international market.
218 franchised shops, 585 multi-brand shops and 19 direct brand shops throughout Italy.
The first BRUMS MEK brand shop opened in Legnano (MI) in 2003.
To find out more, visit the BRUMS site: www.brums.com
Other Preca Brummel brands specialising in children’s wear are: Mek; Bimbus;
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Italiano
