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BIMBUS
Target: mothers from 25-44 years.
Positioning: medium.
Fashion content: superior style, attractive, colourful, original and able to keep in pace with a child’s “fashion” needs.
Distinctive features: excellent quality-price ratio, careful attention to details and finishing touches and a pleasant atmosphere in shops.
Distribution: 26 brand shops, 72 franchisees and 2 Bimbus Outlet. National market.
To find out more about Bimbus visit the site: www.bimbus.it
Other Preca Brummel brands specialising in
children’s wear are: Brums; Mek; Suomy. |
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Italiano
